About Us

Trophy Lures - hand made custom lures.

Our lures are crafted by hand here in New Zealand and are made to outperform our competitors. We only produce lures of the highest quality that surpasses many well known brands.

Once you catch a game fish with one of our lures, you’ll be hooked!

Trophy Lures was the brainchild of a fanatically obsessive game fisherman who wanted to create a refined lure that would perform as he needed it to. Today, the company is family owned and operated in the game fishing Mecca that is Waihau Bay.

As the company grew bigger, so did the fish being caught with our lures. As availability increased, so did catch rates. Soon, the number of winning fish caught during national competitions confirmed what we already knew – our lures are the best.

Not just for competitive fishing – Trophy Lures ensure novices and hobbyist the best chance of landing that big catch. Once you experience the once-in-a-lifetime thrill of catching a game fish with one of our lures, you’ll be hooked!

To this day, our products are responsible for catching magnificent game fish in Waihau Bay, throughout New Zealand and the rest of the world. “The one that got away” doesn’t get away with a Trophy Lure.

Call for more info and friendly advice, or hit the link - the whole range is available on our website.

Tight lines!