Gopher Frequently Asked Questions

Why should I advertise on Gopher?

A rapidly increasing number of business transactions in New Zealand begin with an internet search. Gopher offers state-of-the-art presentation of your business, including mapping, promotions and images. The site is designed for speed, relevance and ease-of-use for internet users who are ready to commit to a purchase decision. The site is also set up to maximise search-engine traffic opportunities. Gopher results pages and business profile pages will all be indexed by search-engines such as Google, enabling users access to your business details in a variety of ways.

What sort of businesses benefit from advertising on Gopher?

All businesses can benefit from exposure to potential customers. In particular, Gopher suits businesses who do not have a significant web presence (or who don’t have a website at all) because its design is search-engine friendly and premium presentation can be achieved without the cost of hiring a web design firm to customise a site for you. And for businesses who have invested in a website, Gopher is an ideal part of your online marketing strategy, helping you to maximise traffic and get the most out of your investment.

How does Gopher work?

A user can search for businesses on Gopher by name, business type and/or location. Searching is based on a business's name, its chosen business categories and its suburb and town. Results are listed with paid advertisers first. You can click on any business name to see its “Profile Page” – a detailed description of the business complete with a contact form, draggable map and image gallery.

How do I upgrade my advert?

Just give us a call on (09) 303 3233 and we can upgrade you immediately over the phone. The results of your upgrade will be visible on the website within 2 hours. And remember, when more than one business has the same level of advert, our results rankings operate on a “first-come-first-served” basis – it definitely pays to get in quick!

Can I advertise if I don’t have a computer?

Yes – you can register your business over the phone by calling (09) 303 3233 or you can register online from any computer, as long as you have a valid email address which you have access to.

How do I add my business to gopher.co.nz?

Adding your business to Gopher’s database is easy and FREE! First you need to sign in. If you haven’t registered, click on the “Not registered” link at the top of the page (or register here). Once you've registered and signed in, click on the “List a business” link at the bottom of the page. Simply fill out the form and your business will be added to our database immediately and should appear in searches within 2 hours. You can add as many businesses as you like.

My business is already listed, how do I add more information?

No problem. What you should do is first register, then let us know which company you would like us to link your account to. Before adding a business to your account, we will have to verify that you are authorised to represent that business, usually by email or phone. You’ll be notified when the process is complete.

Where do I send images to that I want on my listing?

You can mail hard copy images, stationery or brochures to Gopher Ltd, PO Box 37996, Parnell, Auckland or email any electronic images to artwork@gopher.co.nz. Please check our artwork specifications (PDF) for electronic files.

How do I register?

Simply click on the “Not registered” link at the top of the page (or register here) and fill out the short form. Once registered you’ll be able to add businesses for free and save business contact details in your Gopher contacts list.

I’ve lost my password?

Don’t worry, we can email it to you, as long as you still have access to the email address you registered with.

I’ve added my business, how long until it shows up?

Your business Profile Page will be created immediately and you’ll receive an email with a link to it shortly after submitting the “Add a business” form. Your business should start appearing in search results within 24 hours (on business days).

How do I improve my ranking in the search?

Search result ranking is determined by the level of advert that you purchase. Gopher offers multiple levels of paid business listings. Each level offers an increased number of business categories, which improves the number of times your business will appear in search results. For more details, call us on (09) 303 3233.